Search Engine Optimization is the most commonly used technique of digital marketing. It is the process of improving the visibility of a website or webpage in a search engine. SEO works in accordance with the search engines and there are rules for showcasing the results when any keyword is searched.
We have interviewed several SEO expert from India , according to them the following tips will help you to optimize your website for search engines:
1.Make the website about one thing
It is always advisable to choose a primary topic although you can add other stuff as well. It is important to research for keywords before choosing the primary topic.
2.Mention keywords where they matter the most
Always include your primary message in title, domain name, tagline, description, page titles and page content. This will help in emphasizing the primary keyword which will help in getting better visibility on search engines.
3.Link to internal pages on your site
This can be done automatically if you are using any content management system. If not, you should link them manually so that all the important pages can be visited through home page. Cross linking different pages is also a good idea.
4.Always use a permalink structure that includes keyword instead of a number to identify pages.
5.Remove all the non-essential things that help in slowing down your website.
6.Image title, description and alt attributes are equally important and should have keywords.
7.Frequently update your website. It is always seen that the websites with dynamic content have better visibility than the one with static content.
8.Make sure that the search engines are crawling your website. Therefore always double check that the website is indexed in them.
9.Don’t change your domain as the age of your domain is one important factor considered by search engines.
10.Last but the most important point is to write the content like a human and not like a robot as none of the above given tips will help if you will write the content for the sake of putting keywords in it.
Just follow the above given points and you will see results and if you are not that tech savvy or you don’t have time, then hire some search engine optimization experts to do the needful.
