TIPS TO GROW YOUR BUSINESS WITH THE HELP OF DIGITAL MARKETING

In today’s time, if you are not using the power of digital marketing, then you have to rethink about your marketing plan. Digital Marketing helps you in many ways like creating your brand image, finding right audience, etc. It also helps you to stay connected with the customers which is important for every businessman to take it seriously.

Below are some of the important points that you must keep in your mind while making your plan:

1. The first and important point that you have to keep in mind while making your plan is that the posts or the comments that comes from customers must show on your page. It is not an overstatement, but it will surely define the success of your marketing plan.

2. You can also use different platforms to use your plan. But you have to remember that the type of post you are choosing should be created on each platform and also the formats of each platform should be same.

3. You can also optimize your content for each platform and it is another important thing that you should consider. It simply means that you have to design the content as per the format which is required. For example, if you are posting your content on YouTube, then you should keep the content in video format. This is not an easy job as all the platforms have some guidelines, but you can always take help from the professionals. You can take help from digital marketing agency in India as they have qualified experts in such fields.

4. It is important to remember that if you are using any social media platform, you must maintain equal balance between your branding and your business as social media plays an important role in both the parts.

Hopefully, these tips can help you in aligning your digital marketing plan with your overall revenue and business goals. You can also consult a digital marketing agency in India for the best advice and support.

Why go for Android App Development

Majority of phones used in India are Android phones. Android apps thus are beneficial to develop in India. Android is a free and open platform built on Linux. As much as 85% of the mobile application based market is occupied by Android apps. Customers use android applications for shopping, social media, banking, sports, news etc. Thus android app development must be ventured into. Here are a few advantages of development of Android apps.

1) Increase in productivity – People prefer mobile applications over websites because it is easier to access. Also as it saves time and it works faster, people prefer it.

2) Platform – They have higher use as many people use android in India. They are preferable to small businesses and start-ups as they have a wider platform than other types of platforms.

3) Customizable - Android applications can be customized as per your need. As they are preferred by many people, there are many app developers who can customize your app for your business needs. It has many options which a developer can customize and experiment with his/her creativity.

4) Low investment – As Android is an open-source platform and software development kit is available for free to every user, it has low cost. The software developers do not have to pay a huge sum of money for software, hence their cost is low. Also, the developers can add details at low cost.

5) Secure – In 2012, Google had a major security fix which made Android the safest platform available.

If your company is thinking about its strategies for growing customer base, you must definitely consider Android app development. If you are considering a single stable platform to develop an app, Android is the best platform in India. Android apps can be developed quickly and thus they can be launched faster than any other app platform.

For Android development company in India, consider Green Web Media.deepakdua675@gmail.com

Social Media as a Marketing Tool

Social media is an irreplaceable part of our lives. We wake up and see our phones to check our social medias. A long time ago elders complain about youngsters being too involved in their social media but now everyone is the same. Everyone is on social media. Social media is a great way to meet new people, keep in touch with people and get connected with long lost friends. People are now using social media more than ever. An arena where everyone uses social media, using social media marketing is a good tool for reaching the masses. Using SMO is a way of optimizing your social media profile. If your website has your social media listed with it, people would obviously check your social media because people like being social and they judge people or businesses based on their social media. An interactive social media of your business would result in more customers. For making present and prospective customers visit your website more, you should keep providing content on your website.

You should also grow your social media network because you must keep growing. Also if your rival is also on social media, indulges in public conversation with them so that your customers know that you are a fun company. If your customers or other people are commenting on your posted content on social media, try to reply promptly. If possible write witty answers which would make people come back for more updates. Organize special contest like Lucky Draw or lucky customer and email the winning customers some coupons. Organize quizes on social media and ask your participants to share their stories or share a post posted by you and the person who shares the post maximum times win. For Social Media Optimization company or smo company in India, consider Green web media.

Choosing your best android developer

Do you how the smart phones can change the way you do your business? Are you sitting idle just waiting for your clients to come to you? This is the time you take a proactive step and provide them with something that will ease your communication with them. The best option is to develop a mobile app so that you are always close to their heart and mind. Open a Smartphone and you will see myriad of apps for all possible daily tasks of a person. From eating to exercising, from family to business, everything has a specified app and the apps save time of the people. Like, purchasing grocery from an online app is better than personally visiting the store.

From your business point of view as well, you need to think in this direction and hire an android app developer in Noida. Now, you will ask why android app developer and not an iOS one. The answer to this is very simple. The android market is too large and it has capture more than 70% of the total mobile market. Developing android apps is better than iOS and if you are really keen on providing your business app to iPhone and iPad users, you can ask your developer to develop a hybrid app that can run on all the devices.

It is important you take a decision, hire android app development services for your business, and see the affect on your sales. Your sales are surely going to boost.

Some principles that web designers must follow

Well, no one can tell a designer how to design his website. Designing is one’s own creativity and creativity has no boundaries. However, we while doing something we often look up to a few big names in our field and we try to emulate what they have achieved in their lives. Something like this applies to web development as well.

The gamut of web development services in India is wide and each of the designers in the country is delivering his best so that the website aids in the growth of the organization. Here are some of the tips provided by great designers that every designer must follow:

1. A good design is innovative
As a web designer makes sure that, the website you designed has some innovative elements. You, as a designer, need to maintain the uniqueness of the website and it should not be a copy work. The more your website is innovative, the better are the chances of getting good traffic over it.

2. A good design is always useful
Not only your website design should be unique but also it should equally be useful to your visitors. Many designers make use of extreme flash and graphics that at the end cause fatigue in the eyes of the viewers. Try to make your design simple and useful.

3. A good design is understandable
A good web designer will create a website that is easily understood by the visitors. Each of the elements of the website should be lucid. If people do not understand your website, they will not purchase from it.

4. A good design is honest
A website design should be honest. One should not cheat while creating a website for a company. Honesty is always the best policy. 

Choose what is best for you

Fonts, colors, graphics is what people look for being attracted towards your brand. All these elements when combined to create a perfect logo; this is when you are at a stage where you can insist people look back at you. You can observe the examples around, McDonald’s, Burger King Etc. Look how good their logo is, perfectly fits their products and services and any layman can recognize them by looking at their logo. If you want to create such lasting presence of your business, you need to hunt for the best logo designers in Delhi NCR.

You might come across a number of freelancers coming to you to offer their services. They might be good and might not be. Without checking their background, previous work and talking to their previous employers, do not haste in taking a decision. The best option is to latch on to a digital marketing company who can provide you a package of services that will include logo designing, website designing, SEO, SMO etc. When you are working with a brand, you know you can trust them and moreover, there are better chances to get the testimonials for them and you can find out if the digital marketing company is worth your proposal or not.

When you need the best, you need to pick it from a bunch of many. It all depends on you how you choose yours among the many logo designers in Delhi NCR. You need to inculcate that bull’s eye and the perfect selection that will assure you and your team that you have selected nothing but the best.

For further queries on logo designs and other digital marketing services, you can count on Green Web Media. 

Use PPC marketing to build your business

Pay Per Click aka PPC is a way to use the search engine advertising that they generate more click to your websites. Generally, people look for clicks and traffic through organic ways but PPC is a non-organic but absolutely legal way to generate clicks for your website. Of course, when you say pay per click, it means that it is paid. We all use the internet every day and you must have seen those ads flashing on the right, left, top and bottom of a website you visit, that is basically pay per click marketing.

It works in a very easy way, every time a visitor clicks to your ad and visits your website; you need to pay a small sum of amount to the search engine. Therefore, for each click, you will keep paying fees to the search engines. PPC makes good business in the digital world and if you too are marveled by the term and looking for more visits to your website, consult a PPC company in Noida today. PPC marketing is a win-win situation for everyone. Both the website owners and the search engines make money through this. The benefits are:

1. PPC is good for researchers. It is observed that viewers and searchers click on the paid ad more often than any other form of digital marketing. Google always ensure that the PPC ads meet the user’s needs and hence the user is more likely to click the paid ads.

2. It is good for advertisers as well as the search engines. Search engines make good money from PPC. Each click fetches them a good amount and imagine, per day how many clicks are there from millions of users. Advertisers have another unique platform to put their message in front of the world.